A brief overview.

Broad Results

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Income Target

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Opinion:

It's important to note that the data set is relatively small, which limits our ability to draw definitive conclusions. With only 16 interactions tagged for income targeting and 23 for broad targeting, the sample size is not large enough to provide statistically significant insights. While the initial data provides some interesting observations, we recommend continuing to gather data over a longer period and increasing the sample size to better understand the impact of income targeting on our ad campaigns.